Digital & Omnichannel Marketing (Part 2): Understanding Relevant Data Privacy Laws, Regulations and Industry Programs

New technologies in the digital and omnichannel marketing arena have raised an array of significant privacy concerns for consumers, leaving lawmakers with the challenge of keeping up with the industry’s rapid change of pace. Join us, along with special guest Jon Brescia, Vice President of the Digital Advertising Accountability Program at BBB National Programs, as we discuss the laws, regulations and industry standards companies face when engaging in digital and omnichannel marketing activities.

In the conclusion of this two-part series, we will look back to our discussion of the digital marketing industries and technologies used therein and take a deeper look into the regulatory world that governs the digital ecosystem, including the FTC Act, CCPA/CPRA, DAA Self-Regulatory Principles for Online Behavioral Advertising, EU e-Privacy Directive and more.

Interface is a monthly webinar series hosted by Faegre Drinker’s privacy, cybersecurity and data strategy (PCDS) team. Each session will explore PCDS and IT news developments from around the world and significant legal issue impacting clients. Speakers include a who’s who of the industry, from Faegre Drinker attorneys to technology, operations and regulatory experts. To view past Interface series content, please visit the Interface series website.

Questions? Please contact Mesha Hegna Goodwill or call +1 612 766 7145.