Marketing in the Beauty Industry: Legal Considerations for “Skinfluencers”

Legal Compact

Webinar

PDF

Overview

Join us for the Legal Compact — your one-stop shop for the latest in cosmetics & personal care products law.

Are your beauty brand influencers on the right side of the law? In this webinar, we will introduce legal concepts applicable to influencer marketing, including the regulatory and litigation cast of characters and details on the recently updated FTC endorsement and testimonial guidelines. Our subject matter authorities will discuss, among other topics:

FTC’s notices of penalty offenses
Claim substantiation
Contractual considerations (and pitfalls)
Product review issues
Sweepstakes and promotions

We will use actual cases and examples to illustrate these concepts, drawing many from the cosmetics and personal care industry. Don’t miss these key legal and regulatory elements you’ll want integrated into your influencer campaigns!

Time

1:00 – 2:00 p.m. ET

Have a scheduling conflict? Register for the live event, and we’ll send you the on-demand recording shortly after the broadcast date. Content available to view on demand through December 31, 2023. Please note, continuing education credit is not available for on-demand viewing.