Website AdTech Compliance – Mitigating Legal Risks in Modern Marketing Practices

Litigation partner Justin Kay and associate Andy Taylor attended the 2025 Midwest Legal Conference on Data Privacy & Cybersecurity to present on website AdTech compliance.

The presentation covered the rapidly evolving landscape of advertising technology (AdTech) and the speakers encouraged companies to navigate new laws and the novel application of existing statutes to emerging technologies. They shared concrete, practical guidance for mitigating legal risks associated with modern marketing practices such as use of cookies, pixels, session replay, chats, and artificial intelligence.