Protecting Your Certification Marks with Certainty
TCAM Today Blog
A certification mark is an important business tool. Displaying a certification mark on a product or on marketing materials indicates that a company’s offerings meet certain standards. Consumers often look for items that have been tested and found to meet their desired standards, so use of a certification mark can provide businesses with a competitive advantage.
A certification mark doesn’t serve the same function as a source-indicating brand. Instead of helping companies distinguish their offerings from others, certification marks show consumers that products or services have been “certified” as to a particular quality or characteristic. For example, a certification mark may appear on food that originated in a specific geographic region or on a household product that contains certain materials. A certification mark may also be used in connection with services that are provided by members of a union or other organization.
Interested in launching your own certification program? Read on for some dos and don’ts regarding the use and protection of certification mark.
The material contained in this communication is informational, general in nature and does not constitute legal advice. The material contained in this communication should not be relied upon or used without consulting a lawyer to consider your specific circumstances. This communication was published on the date specified and may not include any changes in the topics, laws, rules or regulations covered. Receipt of this communication does not establish an attorney-client relationship. In some jurisdictions, this communication may be considered attorney advertising.
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