PeakEquity, a private equity firm purely focused on investment in software companies, completed the sale of portfolio company G5 Search Marketing to RealPage, Inc., a leading global provider of software and data analytics to the real estate industry. Faegre Drinker represented G5 Search Marketing in the transaction.
G5 Search Marketing is a leading pure-play provider of digital marketing, advertising and analytics solutions to the real estate sector. RealPage plans to combine G5’s industry-leading solutions with its end-to-end real estate platform, significantly accelerating RealPage’s vision for marketing optimization and ultimately a better renter experience for its customers.
