Melissa S. Dillenbeck

Brand Management Counsel

Melissa also helps companies develop, manage and monetize their domestic and global trademark portfolios. She assists with the clearance, selection, acquisition, protection, licensing, and management of domestic and international trademarks for clients of all sizes. She creates and implements trademark enforcement programs and handles domain name and social media disputes. Melissa's clients range from cultural institutions to food and beverage companies.

Advertising and Promotions

Melissa advises clients in connection with their marketing campaigns to ensure legal compliance and avoid competitive challenges. She reviews advertising materials in both traditional and digital media, and drafts and negotiates sponsorship agreements, license agreements and influencer agreements. Melissa also has extensive experience structuring sweepstakes, contests, promotions and loyalty programs.

Copyright and Content Licensing

In addition to her experience in branding and advertising matters, Melissa also works with clients to secure content licenses for music, film and digital content. She evaluates protection strategies for copyrighted works, and advises clients on right of publicity matters and the proper use of third-party materials.

Personal Interests

Melissa is a former competitive figure skater and is now a national judge for U.S. Figure Skating. She is an avid reader of fiction.