Balancing Access to Care and HIPAA Compliance for Digital Health

Partner Doriann Cain and Associate Jane Blaney will discuss how to market health care services while remaining HIPAA compliant. They’ll join healthcare experts from Freshpaint and Accelerated Digital Media in a discussion on topics that include recent guidance from the U.S. Department of Health and Human Services’ Office for Civil Rights on tracking technology, the impact on marketers at digital health providers, and framework from legal subject matter authorities to help with decisions involving the balance of patient privacy and the promotion of healthcare services.