Enabling Firm Strategy Through Client Intelligence: How Top Firms Are Using AI Capabilities to Accelerate Growth

Faegre Drinker’s chief marketing officer Lindsay Gotwald, chief innovation officer Shawn Swearingen, and senior director of data intelligence and analytics Mary Gallagher, along with Orgaimi’s CEO Paul Giedraitis spoke on “Enabling Firm Strategy Through Client Intelligence: How Top Firms Are Using AI Capabilities to Accelerate Growth” at Inside Practice’s Law Firm Client Intelligence conference in Chicago. The conference explored the pivotal role that client intelligence data plays in shaping law firm growth trajectories — improving client retention rates, cultivating more meaningful and enduring client relationships, and revolutionizing the client experience.

The panelists discussed how today’s top firms are leveraging client intelligence programs to achieve their near-term innovation goals and longer-term strategic objectives. They particularly detailed how Faegre Drinker is embracing digital transformation and AI-powered client intelligence as a cornerstone of the firm’s strategy — and how data-driven innovation is accelerating the firm’s growth engine, as well as reimagining the approach to growth strategy.