Skilled Artisans: Ensuring Cross-Team Communication and Accountability Between Lawyers and Marketing Teams

Chief client development and marketing officer Lindsay Gotwald joined a panel at the Thomson Reuters Institute 32nd annual Marketing Partner Forum to discuss bolstering cross-team relationships between marketing groups and attorneys. 

Noting that strong communication and collaboration is a major aspect of a successful firm, the panelists explored strategies aimed at encouraging marketers to understand the objective of attorneys, and how attorneys can benefit from the expertise of their marketing teams. By encouraging cross-team relationships, the panelists exchanged ways marketers and lawyers can better support each other and work together to accomplish the goals of their firms.