Maximizing the Impact of Your Internet Monitoring Program

Intellectual property partner James Saul’s blog post, “Beyond whack-a-mole1: Maximizing the impact of your internet monitoring program,” was published in the November/December 2021 issue of The Licensing Journal.

Saul explains that E-commerce was already booming when the pandemic struck, and that now these gains are likely here to stay, which means it has never been more important for brand owners to monitor and protect their brands online. He highlights that the foundation for any successful internet anticounterfeiting program is knowing what’s out there.

The article outlines seven recommendations on how brands can maximize the impact of their internet monitoring programs.