‘Greenwashing’ Class Action Risks Persist Due to Divergent Case Law

Business litigation partner Matthew Morrissey and associate Ambria Mahomes coauthored an article for the American Bar Association titled, “’Greenwashing’ Class Action Risks Persist Due to Divergent Case Law.” The article discusses how consumer-facing companies should take a proactive approach to greenwashing issues to mitigate the risk of litigation and to develop legal defenses to combat any litigation that may arise.

In the article, the coauthors share that the legal and regulatory landscape of greenwashing class actions is murky and unpredictable. They discuss a few key cases, including Ellis v. Nike USA, Inc., Doris v. Danone Waters of America, and Smith v. Keurig Green Mountain, Inc.

The full article is available to ABA subscribers.