NO FAKES Here: A New Tool to Protect Against the Misuse of AI?

What do Scarlett Johansson, Drake, The Weeknd, and Taylor Swift have in common (besides being among this millennial’s fav celebs)?  They all have the distinct displeasure of becoming a target of deepfake technology – a type of AI that creates fake, but highly realistic-looking audio, images, or videos using the likeness and/or voice of its victim.

While there are certainly positive uses of deepfake technology (Val Kimer’s AI-generated voice in his reprisal of “Iceman” in Top Gun Maverick comes to mind), the widespread potential for abuse and malicious use, from fake musical performances, to fake political robocalls, to pornographic content, is top of mind for the entertainment industry, politicians, and ordinary folk alike.