Doriann Cain Provides Insight in Navigating HIPAA Compliance With Becker’s Hospital Review

In a Q&A report titled “Ask A Lawyer: Navigating HIPAA Compliance for Health Insurer Marketing,” Becker’s Hospital Review turned to government and regulatory partner Doriann Cain to help health insurance companies answer key questions regarding the complex landscape following the U.S. Department of Health and Human Services’ guidance on the use of online tracking technologies.

In the report, Dain:

• Identifies who is responsible for preventing the transmission of PHI to non-HIPAA business associates.
• Explains the risks of using ad platforms and how they handle healthcare-related data.
• Breaks down the AHA lawsuit challenging HHS guidance and its potential impact on your organization.
• Shares what steps payers should take while awaiting the lawsuit's outcome.